Which social platforms to use for your industry
Find the best social media platforms for your startup based on your industry, business model, and audience.
| Platform | Monthly Users | Best Content | Post Frequency | Best For | Organic Reach |
|---|---|---|---|---|---|
| 1B+ | Text posts, articles, carousels | 3-5x/week | B2B, hiring, thought leadership | 🟢 High | |
| 𝕏 (Twitter) | 600M+ | Short text, threads, polls | 3-7x/day | Tech, news, community, engagement | 🟡 Medium |
| 2B+ | Reels, stories, carousels | 3-5x/week | Visual brands, D2C, lifestyle | 🟡 Medium | |
| TikTok | 1.5B+ | Short video (15-60s) | 1-3x/day | Gen Z, viral reach, D2C | 🟢 High |
| YouTube | 2.5B+ | Long video, Shorts | 1-2x/week | Education, tutorials, SEO | 🟢 High (evergreen) |
| 3B+ | Groups, video, events | 3-5x/week | Community, local, older demos | 🔴 Low | |
| 1.5B+ | Text, discussions, AMAs | 2-3x/week | Niche communities, feedback | 🟢 High (if authentic) | |
| 480M+ | Pins, infographics | 5-10x/week | D2C, design, food, fashion | 🟢 High (SEO-driven) |
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