Platform Selection Guide

Which social platforms to use for your industry

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Find the best social media platforms for your startup based on your industry, business model, and audience.

Platform Quick Reference
PlatformMonthly UsersBest ContentPost FrequencyBest ForOrganic Reach
LinkedIn1B+Text posts, articles, carousels3-5x/weekB2B, hiring, thought leadership🟢 High
𝕏 (Twitter)600M+Short text, threads, polls3-7x/dayTech, news, community, engagement🟡 Medium
Instagram2B+Reels, stories, carousels3-5x/weekVisual brands, D2C, lifestyle🟡 Medium
TikTok1.5B+Short video (15-60s)1-3x/dayGen Z, viral reach, D2C🟢 High
YouTube2.5B+Long video, Shorts1-2x/weekEducation, tutorials, SEO🟢 High (evergreen)
Facebook3B+Groups, video, events3-5x/weekCommunity, local, older demos🔴 Low
Reddit1.5B+Text, discussions, AMAs2-3x/weekNiche communities, feedback🟢 High (if authentic)
Pinterest480M+Pins, infographics5-10x/weekD2C, design, food, fashion🟢 High (SEO-driven)
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