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Build a lead scoring model to prioritize your prospects. Define criteria, assign weights, and score leads automatically.
Scoring Criteria
Total weight: 0/100
Scored Leads
Lead Scoring Tips
Keep it simple: Start with 5-8 criteria max. Too many criteria dilute the signal.
Negative scoring: Penalize unqualified leads (wrong industry, no budget) to keep your pipeline clean.
Iterate: Review your model monthly. Compare scored leads vs actual conversions and adjust weights.