The $500B+ supplement industry runs on guesswork — and even smart, data-driven consumers waste $50–150/month on the wrong forms, doses, and timing. They're dismissed by doctors, misled by affiliate-driven influencers, and increasingly steered by black-box AI tools that generate supplement advice with no traceable logic, no evidence grounding, and no accountability. The result: wrong forms, dangerous interactions, and wasted spend .
Meanwhile, a fast-growing segment of health optimizers — proactive, biomarker-literate individuals who run regular blood panels and hold their health to a higher standard — are actively seeking something better. Generic stacks and one-size-fits-all advice no longer meet their bar. They want precision: protocols built around their biology, not "normal range" population averages.
PlanMySupps fixes this with a deterministic protocol engine that turns bloodwork and health goals into personalized, evidence-based supplement plans — exact forms, doses, timing, functional optimal ranges, and screened product recommendations. Every rule is auditable and traceable, with zero black-box AI. The platform is built on the expertise of Cristina Gall (MSc Nutritional Epidemiology, Harvard School of Public Health) and mirrors the same logic she has been using in her 1:1 coaching practice — where a personalized protocol runs $800–1,000.
We are currently building the MVP. The model scales via subscription and per-use pricing with high gross margins and strong retention through protocol updates. B2B expansion covers coaches, dieticians, insurance programs, and employer wellness programs.
We are seeking investors and mentors who understand the convergence of functional supplementation and the shift from generic supplements to personalized, biology-specific optimization.
